Central America and the Dominican Republic move into digitalisation, ready to boost tourism. The emergency caused by COVID-19 means that a key economic sector needs to be reinvented in order to be reactivated. Digitalisation is the best way to do this. Find out how!
A commitment to the digitalisation of tourism in Central America
The countries that make up this zone of the American continent are making a joint bid to attract visitors to their respective territories. The digitalisation of tourism in Central America gives rise to different initiatives.
These are some of the countries which have already implemented online solutions:
- Belize has developed a system called Tourism Gold Standard, which helps with travel planning.
- Costa Rica has chosen virtual reality with the creation of an interactive map and 360-degree images.
- The Dominican Republic has launched a virtual platform OneMitur which offers real-time information on businesses, intelligence and services, hotel occupancy, etc.
Central America and digitalisation of tourism
Central America and digitalisation of tourism are a team which is continuously adding innovations. The latest was related to the Pueblos Mágicos (Magic Villages). Google and platforms such as YouTube have become allies of this project, which is committed to multi-destinations and four areas of work: data and research, and educational, creative and product solutions.