- The Central American Tourism Promotion Agency (CATA) launched a multi-destination campaign in six European countries, the second most significant tourist market, with 14.8% of total travelers received.
- Central America and the Dominican Republic are one of the few spaces in the world that still breathes authenticity into their nature, beaches, and culture.
London, June 27, 2023 – In a world viewed through mobile and social media posts, Central America and the Dominican Republic are a natural paradise that does not require filters to upload a spectacular photograph. They are one of the few spaces on the planet that still breathes authenticity in the territories and allows immersion in genuine experiences. The Central American Tourism Agency (CATA) wanted to share this with the British through the “Come and Live It” campaign.The new promotional campaign launched simultaneously in six European countries, Spain, France, Germany, the United Kingdom, Italy, and the Netherlands, is an invitation to live unique experiences wrapped in wild nature, delve into ancient history and cultures, taste a cuisine rooted with local producers, and relax on idyllic beaches while practicing scuba diving in the paradisiacal underwater landscapes. Because wherever you look, in Central America and the Dominican Republic, you contemplate beauty, authenticity, and sustainability. As the campaign claims, “You can only know when you have experienced it for yourself”.Carolina Briones, Secretary General of CATA, explains that “in a globalized sector and many cases with similar tourist offers as a result of centralization, Central America and the Dominican Republic present themselves as a natural multi-destination and without overcrowding, which still can surprise visitors.” A sentence that continues, stating, “and what is equally important, it is a region that cares for sustainability. In Central America and the Dominican Republic, conserving protected areas, their privileged natural beaches, preserving traditions, and popular culture harmonize with the vision of the currently responsible tourist, who wants to live authentic adventures in sustainable destinations”.Europe has positioned itself as the second region in the flow of tourists toward Central America and the Dominican Republic. The data from 2021 placed 1.2 million European tourists arriving in the region, 14.8% of passengers, figures that will surely grow in 2023 due to the relaxation of post-pandemic measures in the international tourism sector. The interest of European travelers is based on the natural and authentic beauty of the eight countries, the quality of its hotel network, the tranquillity of walking through its streets, nature, or beaches, and the possibilities of connection to organize a multi-destination.
An exciting adventure
The promotional campaign ‘Come and Live it,’ created by the agency Moreturismo-PR Europe, which will manage the public relations of CATA in Europe for the 2023-2024 season, wants to share with Great Britain a large number of unique experiences that can only be lived in Central America and the Dominican Republic. It is impossible to convey through images or third-party stories. ‘Come and live It’ means walking through eight countries that house 12% of the planet’s biodiversity. Be surprised by the area with the second-highest bird sighting in the western hemisphere and admiring the second-largest coral reef in the world. Visiting Central America and the Dominican Republic means entering the heart of the Americas and its cultural diversity through the life of sixty-five indigenous peoples, who naturally want to share their traditions, gastronomy, and ancestral customs. Also, enrich yourself with the archaeological legacy of ancient pre-Columbian cultures and natural areas.